Virgin Mobile USA, which recently introduced new “Beyond Talk” offers and handsets directed at data-centric consumers, is launching a new marketing campaign with Mother New York as the agency handling general market advertising and brand creative development.
“Our new offers provide industry-leading value to an expanding segment of wireless users who are communicating without doing a lot of talking. Our new advertising campaign gets the message out that it’s stupid to be buying thousands of talk minutes to get what many of these consumers really want, never-ending social networking,” said Bob Stohrer, vice president, marketing, Virgin Mobile USA.
“Virgin Mobile is a challenger brand that is once again taking a fresh approach to address the needs and wants of an on-demand, data-centric demographic in the U.S.,” said the partners of Mother New York. “The new creative dramatizes the fact that we are living our lives more and more through our mobile devices. It’s about this new kind of crazy lifestyle.”
Set to break this week, the campaign includes TV, print, OOH, digital and social media.
About Virgin Mobile USA
Virgin Mobile USA, one of Sprint’s prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile’s Beyond Talk™ plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Wal-Mart, Best Buy and RadioShack.
Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook,Twitter, You Tube and www.virginmobileusa.com.
About Mother New York
Mother is a modern creative company at the intersection of advertising, graphic design, packaging, interactive, experience/events, and product development. Mother New York is part of a 13-year old, independent global agency idea, which includes offices in London and Buenos Aires (Madre).
Mother New York’s clients include Johnson & Johnson, Target, Dell Computers, NBC Universal, Stella Artois, Virgin Mobile, and more. Additionally, Mother creates everyday products like chewing gums, mints and books in collaboration with Blue Q. Mother also helped launch Dogmatic Gourmet Sausage System, the innovative new fast-food restaurant concept in NYC.