selling a hairstyle

[jellybean]

When I read the title of this article, I thought, "How do you market a hairstyle?" but after reading the article, it all made sense...

Chad Johnson marketing his hairstyle

Is it just me, or would it be a little weird to look up in the stands and see a bunch of heads with your... hair?

[brunette]

A lot of people embrace a new hairstyle as a change. They are discarding an old look and associations for a new look. Sometime clothes and makeup do the work. Since guys feel limited they often go extreme because they don't realise the right style can have a good impact instead of just plain impact.

[jellybean]

If he is able to sell the hairsyle cap things to the fans, I would say that the style made an impact! I don't think he is doing it because he doesn't realize it will make an impact. Any style like that on a famous person is giong to make an impact.